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February 28, 2008


David Gillespie

I actually think Facebook is a terrible platform for marketing, and here is why: http://splashjumanji.wordpress.com/2008/02/26/facebook-advertising-heaven-or-hell/

Adam Cohen

Thanks David - a very thoughtful post. This part resonated strongly with me:

"you had better make sure you know enough about your audience to be in the right place at the right time (Hint: the right place is not Facebook, the right time is when they are not on Facebook)"

It will be very interesting to watch this evolve, but I believe that marketers can still benefit from the newness of Facebook and the buzz attracting so many right now. It may not last, but it is a relatively cheap way to interact with fans of a brand. For now at least.

(By the way, I'm new to blogging, is it proper etiquette to reply to your comment here or on your blog? I'll post it there too.)

David Gillespie

Absolutely Adam! I had a few interesting conversations over the weekend around the value of simply having a brand presence vs. monetisation. Marketers obviously want to put their products in front of this audience, the question is are people receptive to that or is it just going to piss them off? I'm currently thinking the latter, based on my experience and the experiences of the people I've talked to. But, time will tell, and perhaps once it has happened a dozen times or so, people will just accept it.

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