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March 14, 2008


Len Devanna

Very cool - Nice way to use SM for fun - yet practical purposes and draw those in who may not be 1000% comfortable / familiar yet with the tools.

Good stuff


Adam Cohen

Thanks Len - I appreciate the comments. I also just watched your video with Jeremiah (http://www.web-strategist.com/blog/2008/03/13/video-len-devanna-on-culture-changes-how-corporations-adopt-social-media-3min/) and think your approach is great, especially with a large global organization. Different approaches for different enterprises - whatever floats your social media boat.

Angela Moore

Adam, Thanks for highlighting everything we've been working on. While we've definitely integrated a lot of SM into our Practice Wars (Interactive Rules!) we have also had a lot of lessons learned including formatting, roll out, roles, etc. As with all things social media, when you get into it just a little bit, the ideas and creativity start flowing and we have a whole slew of ideas for our fall event. I know we are going to need some additional help with this (hint, hint) and the more people we can get on board, the better off we'll be! Thanks again and Go Interactive!

Adam Cohen

Hey Angela - you got it, sign me up. I think we'll have lots we have learned already from the first day of Practice Wars. I like the engagement level and think we can expand - live streaming video next? Looking forward to it and thanks for leading the charge with the blog and generating lots of great content for the company.

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  • "Death by a thousand cuts" is just a great expression, isn't it? Anyone who has been through a tough project has heard it before. I like to think of this blog as the opposite. Navigating through all those issues to achieve excellence is a passion of mine, along with being a dad to three amazing boys and all things Red Sox and Patriots. Thanks to Len Devanna for pushing me to start capturing my thoughts and Lee Cullivan for the banner photo. More about me here. Thanks for reading.


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