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April 23, 2008



Excellent post, Adam. Very few companies with which I deal actually have blogging guidelines (much less social media guidelines).

My sense is that most companies believe they have controls in place (via non-disclosures, as example) or are not sure how to address the issue and therefore don't. Other companies only develop policies after a defining moment (e.g., a public rant by an employee, a Twitter gaff by a staffer, or an internal rumor turned external news by a disgruntled ex-employee). And in that case, it's too late.

I do have a personal rule of thumb though: If I wouldn't want my mother to see it, I don't post it.

And while companies might not want to adopt my policy, it does offer some valuable guidance: anything and everything that's made available on the Net is public. Period.

Adam Cohen

Thanks Michelle, I appreciate the comment. I would extend your personal rule of thumb from mother to mother/spouse/CEO/best friend/client. Everything out there is public or is at risk of becoming so. It's worth providing help and guidance before people make those gaffs. Not to mention compliance concerns for big companies or government agencies.

Chris Baggott

Organizations are beginning to recognize that they need to empower employee blogging, not just tolerate it. If your company gives you the tools a couple of good things happen. One you go a long way towards humanizing the organization and you (the company) are able to exercise a lot more control of what content gets out there.

There was a great article in the Dallas Morning News last week:

My favorite paragraph:

"It's clear that when it comes to traditional authority figures โ€“ whether they're chief executives or heads of state โ€“ people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog โ€“ and I say this as a CEO blogger."

The whole article can be found here:



Chris Baggott
Compendium Blogware

Angela Moore

Very nice post Adam. This is definitely something that will be beneficial both to Brulant as well as other companies. With anything as big as social media, it can get so overwhelming that many ask "Where do I start?" This is an excellent springboard to leap from and get some stuff straightened out internally.

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