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April 10, 2008

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TB

What got our upper management to take more notice was to develop case studies that demonstrated successes: Real example: Customer typed in phrase "x" into a search engine, our Google ad displayed, we tracked the customer to our Website, customer responded to compelling text and call to action, customer submitted sales inquiry, 750k sale resulted.

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About a thousand cuts

  • "Death by a thousand cuts" is just a great expression, isn't it? Anyone who has been through a tough project has heard it before. I like to think of this blog as the opposite. Navigating through all those issues to achieve excellence is a passion of mine, along with being a dad to three amazing boys and all things Red Sox and Patriots. Thanks to Len Devanna for pushing me to start capturing my thoughts and Lee Cullivan for the banner photo. More about me here. Thanks for reading.

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