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September 12, 2008


Michelle BB

Sigh. You're making me feel bad about my lack of commitment lately. My blog has suffered in direct proportion to the amount of work I have on my plate right now.

But you've sufficiently shamed me. I'll take your advice and start setting aside time.

Ari Herzog

I'd offer the suggestion, Adam, that your use of "social media" is really meant for "social networking."

As someone blogged the other day (I don't remember the source), social media is the what but social networking is the why and how.

Adam Cohen

@Michelle Sorry about the social media guilt trip, no shame intended!

@Ari Perhaps I didn't articulate it well, but the tools are all time consuming - not just social networks. Blogs, link sharing sites, microblogs, podcasts, and the subsequent ways to monitor my own social breadcrumbs along the way... it is a big commitment to participate in all of these, and I didn't understand that when I started. I am still learning how to balance these and am trying hard to work them into a routine, but it's challenging to say the least.

If all of those still comprise "social networking" than I would love to read that blog post so I can be straightened out ;)

Thanks for the comments!

Brad Mays

Another great post, Adam. As someone doing social media work for clients everyday,I find it equally difficult to log onto Twitter and find all of my social media compadres linking to all of their new posts as my blog sits neglected. I do all of the things that take little time - like logging travel in Dopplr, and thankfully Twitter updates on my Facebook page, otherwise it may seem like I rarely visit there. I'm in need of another jumpstart. Your ideas are a good starting point.

David Alston

Great post Adam. I wish I was better at No. 1 but alas there is always something to strive for :) I really like how you've framed social media up as a commitment. Social media is primarily about relationships with people as opposed to being a "media" to simply use at will.

And thanks for the Radian6 mention. Glad to hear you are getting up to speed on all the things you can do with it.

Kate Brodock

Adam -

Great post. I'd love to hear from you sometime about how you use LinkedIn/Facebook. I would say that I use LinkedIn more for professional purposes, but I use it passively and would like to learn how other people use it more assertively.

Hope to see you around sometime :)

Adam Cohen

@Brad thanks for the comment and I look forward to conversations on Twitter. Perhaps we can come up with better ways/tips to share to manage through it. If you figure something out please share.

@David Thanks for the feedback, much appreciated. And I love that Radian6 is listening - just shows how compelling the tool is since I'm guessing that's how you found my post. I'm looking forward to leveraging the tool set for our clients - great stuff, and lots to learn.

@Kate - thank you! great idea for a future blog post on how I use these tools in more detail. I did write a couple months back about how I scrutinize connections, but there's room to expand on using the tools on a regular basis: http://adamcohen.typepad.com/adamsblog/2008/07/choose-wisely-scrutinizing-your-social-network-connections.html

Thanks again!

Sarah Watts

Social media does require lots of commitment; it's not the responsibility and hence not a burden but still since there is so much conversation going on and if you want to be a part of it then you have to communicate, you have to offer your two cents.


I would add:

- Don't just "post" for the sake of posting.

- Don't regurgitate news that everyone has already read on the traditional media.

John Beck Real Estate

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